February 26, 2008

Clickbank Super Affiliate: PPC Advertising

This is a great way to promote clickbank products, but be warned, it’s going to cost you money. Before starting you need to do some serious research.

Google AdWords and Yahoo’s Overture are the best, cheapest and most commonly used PPC (Pay Per Click) advertising. They both have really simple online interfaces where you can set up and manage your campaigns, which is brilliant.

The most important thing to find out is if PPC is going to work for you financially. There is no point spending $10 on advertising to make a $1 is there? There is a simple way to do this.

First of all you need to find the conversion rate of the sales page and as we don’t have the figures, you should use ‘bad numbers’.

What I mean by bad numbers is that we make the % conversion rate lower than we think it really is.

I usually use a conversion rate of 1%. Most pages convert higher than this.

Next you need to find the how much you are paying per click as well as how much 100 clicks are going to cost you.

Now you have both these numbers you need to work out how much money you will spend on PPC to make one sale.

For example; if we have a conversion rate of 1% and each click costs 10 cents then it is going to cost $10 to make a single sale.

Your affiliate payout should be more than that; if it isn’t then PPC is not going to be for you. Try keep to the free advertising methods if you don’t think PPC is going to be worth it. I don’t want you to waste your money but pay per click advertising can make you a lot of money over a short space of time. You can make money almost instantly with PPC.

This is my #1 source. I may write a special report on how I go about doubling my money but for now know this. If you don't know what you are doing… they will each your lunch. Here is what is promised by all the search engines: We will bill you for the traffic. PERIOD! They don't care that you didn't make any money… you will be billed.

First of all you will need to choose where you are going to set up your pay per click campaign, Google AdWords is considered to be the best and is the one I use. This is THE MOTHER search engine.

You will need to sign up for a free Google account and an AdWords account. The next step is to create a campaign; this is pretty easy, just follow the on screen instructions.

You will need to enter a text ads that they will display, this needs to be something persuasive to get people to click. HINT: Keywords need to be in the ad and even headline if possible.

Another important thing that you need to include is your keywords.

Try and start with around 10 and once you know you are on to a winner you can increase the keywords. Next you will have to tell Google how much you will pay per click, you want to pay as little as possible for the traffic while still getting lots of traffic. You will need to do a lot of testing with this.

Once you have set the ads running you need to start tracking the number of sales that you make along with the cost of the advertising. When you have had 100 clicks is the time to do this.

If the project is profitable allow it to continue, if not pause the campaign and ‘tweak’ it, or try some of the free methods of advertising detailed in this report.

Don’t just let the ads keep running after 100 clicks in the hope of making a profit; it’s not going to happen. If the campaign doesn’t start earning money after 100 clicks it should be stopped, got it?

Pay per click advertising can be incredibly effective if you are promoting the right clickbank affiliate program, have a good ad and are not paying too much per click. You can start driving traffic to your affiliate product instantly making this a great way to make some fast cash.

Becoming a super clickbank affiliate usually involves PPC unless you have more time than money…

Filed under Blog by Brent

Leave a Comment